Instantly Yours INC Ecommerce Specialist

About Us:

At Instantly Yours, we're redefining how the world enjoys food by offering innovative, convenient, and preservative-free Ready-to-Eat and Ready-to-Cook meals. As we expand our footprint, we're looking for a talented E-Commerce & Quick Commerce Specialist to drive our online growth across Amazon, Flipkart, and our Shopify store.

Key Responsibility Area:

• Set up, manage, and optimize Amazon PPC campaigns to drive maximum performance and ROI, focusing on metrics such as ACOS (Advertising Cost of Sales), TACOS (Total Advertising Cost of Sales), conversion rates, and sales velocity.
• Manage and optimize Amazon advertising campaigns to drive sales, increase brand visibility, and improve ROI.
• Conduct keyword research to identify high-performing keywords and optimize ad targeting to reach the target audience effectively.
• Optimize product listings for SEO (Search Engine Optimization) to improve organic search rankings and visibility on Amazon.
• Develop and manage Amazon Sponsored Ads campaigns (Products, Brands, Display, Stores, Video ads) on Amazon Seller Central. Formulate and implement PPC campaign strategies and roadmaps.
• Work closely with Amazon Seller Central and other advertising platforms to manage budgets, bids, and ad placements effectively.
• Work upon improving customer ratings and reviews through collaborating with customer care team. Take a proactive approach of getting the reviews.

KPIs

Revenue Targets:

• KPI: Monthly/Quarterly Revenue Achieved vs. Set Targets

Tacos Targets:

• KPI: Tacos Sales Volume
• KPI: Tacos Market Share Increase Percentage

New Products for Next Month:

• KPI: Number of New Products Launched
• KPI: Time-to-Market for New Product Launches
• Rating Review Scale Up
• DPVR (Detail Page View Rate)

Desired Skills

• Bachelor's degree in marketing, advertising, business, or related field.
• 2 - 3 years of experience in managing Amazon advertising campaigns and achieving measurable results.
• In-depth knowledge of Amazon advertising platform, PPC advertising, and performance metrics (ACOS, TACOS, ROI).
• Familiarity with SEO best practices, product listing optimization, and keyword research tools.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication skills with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Certification in Amazon Advertising or related field is a plus.