Aditya Birla Fashion and Retail Ltd. Editorial Writer- Galeries

Job Purpose:

The primary purpose of the Copywriter position is to create compelling and persuasive content that captivates our audience, enhances brand storytelling, and ultimately drives customer engagement and conversion. By crafting tailored messaging for different platforms, the Copywriter helps to convey the unique essence of Galeries Lafayette, reflecting our commitment to quality, style, and innovation in the retail space.

Job Context & Major Challenges:

The Copywriter operates within the marketing and communications team at Galeries Lafayette, collaborating closely with various departments, including merchandising, digital marketing, and creative design. This role is vital in maintaining the brand's prestigious image and voice across all consumer touchpoints. In a competitive retail environment, the Copywriter will contribute to campaigns that drive engagement and sales, ensuring that Galeries Lafayette remains a leader in luxury retail.

Key Result Areas:

• Increased Engagement- Achieve a measurable increase in social media engagement and website traffic through compelling copy.
• Enhanced Brand Consistency- Maintain a cohesive brand voice across all marketing channels, leading to improved brand recognition and customer loyalty.
• Boosted Conversion Rates- Contribute to higher conversion rates for campaigns by crafting persuasive and targeted copy that resonates with the audience.
• Timely Content Delivery- Ensure all content is delivered on schedule, supporting marketing campaigns and product launches effectively.
• Positive Feedback- Receive positive feedback from team members and stakeholders regarding the quality and impact of written content.