AREA SALES MANAGER

Area Sales Manager Republic of Ireland & Northern Ireland Home Based Republic of Ireland TCS Consulting is recruiting on behalf of a well-established and growing industrial automation business that supplies solutions into OEMs, system integrators, panel builders, and end users across the UK and Ireland. Due to continued growth, our client is looking to appoint an Area Sales Manager to take ownership of the Republic of Ireland and Northern Ireland territory. The Role This is a field-based, commercial role focused on developing new business while strengthening and growing existing customer relationships across the territory. The successful candidate will manage their own sales area, working closely with internal sales, technical teams, and senior management to deliver sustainable growth. Key Responsibilities Take full ownership of the sales budget for the ROI & NI territory Manage and grow relationships with existing customers including: OEMs System integrators Panel builders Distributors End users Identify and develop new business opportunities across the region Expand product penetration and solution sales within existing accounts Work closely with the Head of Sales, internal sales team, technical managers, and support functions to execute the commercial strategy Maintain accurate records of activity, opportunities, and forecasts using the CRM system Provide regular sales reporting, forecasting, and expense management Attend exhibitions, customer meetings, and industry events as required Contribute ideas and insight to support the continued growth of the business Take responsibility for personal performance, development, and continuous improvement Ensure full compliance with company policies, quality systems, and health & safety standards Candidate Profile Essential: Minimum 3 years experience in an external field sales role Proven new business development capability Experience selling into system integrators, OEM machine builders, panel builders, or distributors Demonstrable track record of short- and long-term sales success Strong organisation, planning, and time-management skills Comfortable working autonomously in a home-based, territory role Confident building relationships at multiple levels within customer organisations Strong IT skills, including CRM and Microsoft Office Full driving licence and right to work in the Republic of Ireland Desirable: Experience working for or against a direct competitor Electrical or engineering background (formal or practical) Professional sales training or qualifications Location & Travel Home based Ideally located within central or southern regions of Ireland (eg Kilkenny, Tipperary, Portlaoise, Kildare, Limerick, Athlone or surrounding areas) Regular travel across ROI & NI is required What s on Offer Competitive basic salary Company car or car allowance Bonus/commission structure Pension and benefits package Long-term career development within a growing business